Today W.o.M can be HARNESSED and can be made SCALEABLE through advances in both technology and consumer research.

With the rise of broadband penetration it is now possible to efficiently identify and engage with Influential consumers (even if the product experience is physical).

The advent of Web 2.0 has given rise to an environment where consumers desire to be actively involved: listening and engaging to have an Influence.

With growing media fragmentation and consumer cynicism towards traditional advertising messages, the time has never been more appropriate to actively engage your consumers to enthuse and share about your brand.