Word of Mouth is the oldest and most trusted source of information gathering! Why? Because of its unbiased, impartial nature.

"76% of people don't believe that companies tell the truth in advertising"
Source: Yankelowich

"Consumer recommendations are the most credible form of advertising amongst 78% of the study's respondents"
Source: Nielsen, "Word of Mouth the Most Powerful selling Tool"

"Companies enjoying higher levels of word of mouth advocacy (higher net promoter scores) ... grew faster than their competitors ..."
Source: Advocacy Drives Growth. Sept.2005

Clearly a new communication approach is needed. Vibe Village has developed a range of processes and tools to harness word of mouth as a mainstream communication tool