Word of Mouth really is a key driver of your brand and sales performance.

Studies out of Harvard and the London School of Economics ..across multiple categories and geographies show that the level of positive recommendations (measured by Net Promoter Score) for your brand can explain 79% of your sales growth.

"The only path to profitable growth may lies in a company's ability to get its loyal customers to become, in effect, its marketing department"
Source: Fredrick Reichheld. HBR. "The One Number You Need to Grow"

"... companies with relatively high net promoter scores ... Grew 4 times as fast ... as companies with low net promoter scores" Source: Advocacy Drives Growth. Sept.2005