Research indicates it doesn't really matter about the price point (high or low) ... if your product has a real point of difference, consumers can be engaged to spread the word.

If your brand really hits a 'sweet-spot' with consumers then your well on the way to generating W.o.M as a communications tool.

Many brands in the market have been ignited through discovery and sharing amongst friends rather than through paid media....simply because they are great products! You provide the product, we provide the means to harness, magnify and measure W.o.M